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Please welcome general manager business applications Brenda Bown thank you we're so excited to be here and talk to you about how we empower customers to innovate with business applications and I hope that some of you were this morning at the keynote where we talked a little bit about it however we will go deeper in this session and the great innovation that is coming with Dynamics 365 but first let's talk about innovation innovation takes many forms today and when technology is used to create new forms of reality is digital innovation digital innovation it's a very intentional strategy that is used by organizations to transform and it requires creativity in growth mindset but it also requires technology that is flexible and integrated our technology helps organisations digitally transform in four key areas with your customers your products your operations and your employees it starts with the Microsoft cloud and Microsoft Azure as a most trusted and scalable platform that our customers can grow without limits and then with Microsoft 365 we deliver the world's leading productivity suite that enhances collaboration and creativity then with Dynamics 365 we deliver a full set of intelligent business applications that are integrated and extensible and enable your organization to digitally transform and this is a pretty powerful set of technology that it's available for our customers and we're seeing the results across many industries across financial services healthcare manufacturing in retail these are just some of the customers that are using the powerful Microsoft technology to create competitive advantage and drive business results and one of those customers is 24-hour Fitness how 24-hour Fitness differentiates in the marketplace is because of its personalized approach to member services ELISA talked a little bit about it earlier this morning but what 24-hour Fitness...